NICE Unveil New Predictive Routing Approach

NICE has announced that its cloud platform, CXone, now integrates Sentiment Analysis data on top of intelligent routing, both driven by AI, to better personalize customer and employee experiences.

Adding Nexidia’s AI-driven Sentiment Analysis to Predictive Behavioral Routing’s (PBR) AI-based routing strategy, CXone now factors in customer preferences, in addition to personality, when connecting employees and customers in real-time.

NICE’s Nexidia Analytics solutions now also integrate AI-powered routing information on top of Sentiment Analysis data, enabling seamless operationalization of analytics insights to boost business outcomes.

The result is an immediate improvement in metrics such as CSAT (customer satisfaction) and Net Promoter Score (NPS).

Showcasing NICE’s continued leadership in the Contact Center as a Service (CCaaS) and analytics spaces, this integration redefines personalization and drives customer experience transformation.

Research conducted by Paul Stockford, Chief Analyst at Saddletree Research and presented at a NICE webinar indicates that “93% of contact centers say CX (personalization) is important, but 95% of contact centers are not personalizing interactions with an intelligent routing solution, like PBR. Instead, they are using decades-old routing technology.”

Stockford’s research also shows how the demands of today’s customers require a level of personalization that traditional routing cannot satisfy.

One of the most accurate ways to measure customer satisfaction (CSAT) and predict NPS for every interaction, Sentiment Analysis data is critical to evaluating customer engagement.

CXone seamlessly factors in Sentiment Analysis data by Nexidia Analytics in real-time to ensure customer preferences are considered when matching the employee with the customer.

NICE Nexidia customers also benefit from immediate improvements to CSAT by operationalizing Sentiment data with PBR’s AI-powered routing.

This integration allows organizations to boost employee engagement, improve CSAT and offer experiences that engage and resonate with customers.

Barry Cooper, President, NICE Enterprise Group, said: “Redefining personalization, businesses can now differentiate by driving engaging connections that excite customers and motivate employees.”

“With today’s announcement, organizations can now drive customer experience transformation within their business using AI to precisely match the right agent with the customer based on personality and preferences.”