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Conflicting Priorities are Preventing Personalised Customer Experiences


25What-barriers-do-you-have-to-delivering-a-personalised-customer-experience

The biggest barrier of a personalised customer experience is the conflicting priorites of the contact centre, according to 70% of industry experts.

Lack of resources (being too busy), insufficient budget and lack of awareness are also significant hurdles for many contact centres to do so.

Poll – “What barriers do you have to delivering a personalised customer experience?” – answers 

  • Lack of awareness – 30%
  • Lack of resources (We are too busy) – 51%
  • Lack of budget – 44%
  • Lack of buy in from senior management – 18%
  • Conflicting priorities – 70%

(Multiple answers were allowed during this poll, so the total does not add up to 100%.)

Source: Call Centre Helper website webinar poll    Sample size – 138    Date: February 2013

Here is a link to the webinar: Customer Experience: Making it personal

Published On: 4th Jul 2013 - Last modified: 10th Apr 2017
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