Predictive dialler improves telemarketing efficiency


Sytel Limited announced that its predictive dialling software is now available as part of the SAP Business Communications Management software, version 7.  

Outbound campaign settings such as call abandonment rate and dialling mode are now driven through the SAP Business Communications Management System Configurator. With the predictive dialling component, contact centres can improve the efficiency of their telemarketing campaigns.



Michael McKinlay

“We are delighted at this major step forward with SAP,” commented Michael McKinlay, CEO of Sytel, “We look forward to serving their many customers around the world who want the best in predictive dialing, whilst eliminating silent calls.  The predictive gain we offer is second to none and means that payback in a SAP outbound solution can be measured in weeks and months, rather than months and years.”
SAP Business Communications Management is an all-IP contact centre suite for inbound and outbound customer communications. It helps companies improve customer service and run successful telemarketing and sales programmes. The outbound campaign management tools can be complemented with Sytel’s predictive dialler, which helps contact centres to increase productivity even further. The dialler connects already answered calls to agents, which cuts unnecessary waiting times and enables agents to spend more time talking to customers.

Published On: 17th Oct 2012 - Last modified: 12th Dec 2018
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