White Paper: How Tourism's Recovery Must Begin in the Contact Centre

As the travel industry seeks to promote a more futureproof model, the importance of customer experience (CX) in tourism has never been higher.

However, for tourism to rebuild effectively, it must invest in accelerating digital transformation programs that encourage sustainability and greater customer-centricity in equal measure.

This practical guide reveals how contact centres can become key value drivers on tourism’s road to recovery. It finishes with 3 solutions to improve CX in tourism which are:

automating key processes

introducing bots into the CX mix

developing personalised solutions for both companies and customers