eBook: How to Develop a Proactive Customer Engagement Strategy

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A proactive customer engagement strategy creates a secure connection between a customer and a brand that gets strengthened over time, ensuring mutual value. It is a win-win for the brand and their customers, providing benefits to both parties.

This eBook looks at the critical components needed for transitioning from reactive to proactive engagement, turning your contact centre from a customer service centre into a profit centre.
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