Whitepaper: What Your Employees Need to Keep Your Customers Happy

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In the past, organisations saw customer service as its own separate entity. If contact centre agents treated customers well, they reasoned customer satisfaction would go up. But if you looked at the highest-performing businesses in the world today, you’ll notice that customer satisfaction goes beyond frontline contact centre agents.

Like Starbucks, modern-day organisations are starting to realise that in order to be a customercentric organisation, you need to focus on employees first.

White Paper written by: RingCentral
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