Articles - Helen Pettifer

Helen Pettifer is Director of Helen Pettifer Training Ltd and a specialist in the fair treatment of vulnerable customers.

She has a background in call centre management and is committed to customer service excellence. Her training ensures front-line staff gain the awareness and resources to confidently identify and respond to signs of vulnerability.

Helen Pettifer is a British Standard Institute (BSI) associate consultant for BS 22458: 2022 Consumer Vulnerability, a Mental Health First Aider, a Suicide First Aider, a Dementia Friend, and a Friend Against Scams Champion. Recognised as a changemaker, she was invited to become a Fellow of the Royal Society of Arts in 2022.

Connect with Helen on LinkedIn

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How to Support an Agent After an Angry Call
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Are Call Centre Employees Equipped for Consumer Duty?
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How to Recognize and Assist Vulnerable Consumers
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Webinar Recording: Treating Vulnerable Customers Fairly
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7 Models for Creating Customer Engagement
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10 Christmas Customer Service Ideas for Festive Fun!
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Training Your Team to Take Ownership
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16 Customer Service Training Ideas – With Activities, Games and Helpful Techniques
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How Signposting Helps Businesses to Support Vulnerable Customers
How to Encourage Customers to Disclose Vulnerability