Articles - Tina Squire
With more than two decades of senior contact-centre leadership across operations, sales and HR, Tina Squire understands the pressures and potential of frontline teams.
She spent 16 years guiding centres from voice-only operations to digital, data-driven environments, balancing performance metrics with human connection. Today, Tina is a Professional Certified Coach (ICF) and Advanced Certified ADHD Coach (ADDCA), bringing neuroinclusive thinking into business strategy.
A Certified DEI Practitioner and judge for the UK National Contact Centre Awards and the ECCCSAs, she combines corporate expertise and lived experience of ADHD to help organisations unlock the value of cognitive diversity.
