ZaiLab Remodels Military Truck Into a Brand Mascot

ZaiLab has taken out-of-the-box thinking to a new level with its innovative marketing campaign.

Meet the ZaiTruck, a converted 18-ton military 6×6 MAN KAT that serves as a larger-than-life mascot for ZaiLab, a software company specialising in contact centre software.

The ZaiTruck set off from Cape Town last year for a world tour that has spanned the entire African continent, Western Europe and now the USA. Its purpose? To act as a conversation starter for the crew on board.

ZaiLab are preparing the ZaiTruck for an American roadshow

ZaiLab is preparing the ZaiTruck for an American roadshow

The ZaiTruck caused plenty of excitement when it dominated the ZaiLab stand at the Enterprise Connect expo in March this year. Now the epic space vehicle has embarked on a roadshow across America that will culminate at Customer Contact Week in Las Vegas taking place in June.

“Brick-and-mortar contact centres are a dying trend and cloud-based solutions are dominating the market,” explains ZaiLab CEO Nour Addine Ayyoub. “This means you can operate a contact centre anywhere, any time.”

The truck has served as the literal symbol of the start-up’s growth to date as it journeyed across the world.

The American roadshow kicked off from Orlando in May and will travel westwards towards Arizona.

Nour Addine Ayyoub

Nour Addine Ayyoub

“We are in the business of starting and managing effective conversations between people, so why not do a roadshow to start conversations and connect with people who are in the industry,”  explains Ayyoub.

“This roadshow is not only about us, but is also a depiction of how the world has evolved into a virtual workplace.”

The ZaiTruck was built completely in-house by the ZaiLab industrial design team. The 12-seater features a touchscreen dashboard as well as a host of high-tech features and monitors from which to demo ZaiLab’s software.

Keep an eye out for the ZaiTruck as it winds its way through Tampa, Greenville, Atlanta, Dallas, San Antonio, Phoenix and Las Vegas, or catch the team at CCW taking place at The Mirage from 18-22 June 2018.

Here’s a sneak preview of what to expect:

For more information about ZaiLab, visit

Published On: 24th May 2018 - Last modified: 4th Nov 2020
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