8×8 Help the Red Cross in Charity Fundraiser

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more-->The Red Cross and NPO 3FM Serious Request raised 1.3 million euros over six days using the 8x8 X Series cloud communications and contact centre solution.
NPO 3FM Serious Request, in support of the Red Cross, is an annual radio and multimedia fundraising event developed and hosted by Dutch radio station NPO 3FM. This year was the first time the event took place in a new style.
Previously, DJs locked themselves in a glass studio for six days broadcasting live radio and television. This year, the DJs walked in three teams along three routes throughout the Netherlands to visit local organised fundraising events.
This year the three goals of Serious Request 2018 were:
- Resuscitation courses and the Netherlands provided with automated external defibrillators (AEDs)
- Protection against natural violence
- Emergency aid in war and conflict
Author: Robyn Coppell
Published On: 10th Jan 2019 - Last modified: 15th Jan 2019
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