Recorded Webinar: The Best Social Customer Service Strategies


Webinar on social customer service strategies.

Does your social strategy go beyond marketing?

Your customers are having very public conversations about your company, your brand, and your products. So what are the best ways to engage with your customers and deliver customer care over social channels?


  • Introductions – Jonty Pearce, Call Centre Helper
  • The Best Social Customer Service Strategies – Dave Ogden, Aspect
  • Top tips from the audience

Winning tip:  “When I did some NPS surveys with my customers/followers it became very clear that the customers i had a higher level of social interaction with were much more likely to give a higher NPS score.” thanks to Ken

All the tips from the audience have now been turned into an article Eight great tips for customer service on social media

  • Interactive Q&A – Live questions from the audience

Topics to be discussed

  • Why the contact centre is the best place for these customer interactions to take place
  • Why you should route posts like traditional customer interactions
  • How to interact both reactively and proactively with your customers
  • The best ways to deal with a complaint on social media
  • Maintaining the context of social conversations
  • Building a social media customer engagement strategy
  • Measuring the success of social efforts through KPIs
  • Top tips from the audience
  • Interactive questions and answers

This webinar is brought to you by Call Centre Helper and is sponsored by Aspect.

Original Webinar date: June 2013

Author: Jo Robinson

Published On: 18th Jun 2013 - Last modified: 7th Apr 2021
Read more about - Recorded Call Centre and Customer Experience Webinars,

Follow Us on LinkedIn

Recommended Articles

person holding a phone with emojis around it
How to Implement Social Media Customer Service Successfully
social chat
Top Tips for Social Customer Service
A picture of cubes representing different social media platforms
How to Provide Great Social Customer Service
A picture of social media thought bubbles above cartoon people
Social Media Customer Service – Small but Deadly?