Benefits of IVR Payment Processing for Your Call Centre
Implementing interactive voice response (IVR) in your call centre can not only enhance operations, it can also significantly improve security and compliance, especially if IVR is used for payments.
Given the financial, legal, and reputational repercussions of a regulatory breach, ensuring compliance is essential, and anything you can do to improve security standards is valuable.
Using automation tools like IVR, you can safeguard your organization against breaches while also improving customer experience.
Furthermore, as you scale and handle more interactions, the need for compliance will only grow, so it’s important to secure things as soon as possible.
What Is IVR and Why Is It Important for Your Call Centre?
Interactive voice response uses pre-recorded responses to help customers quickly find solutions, softening the workload for agents and improving call centre efficiency.
The automated nature of IVR ensures that customers are connected to the best agent for their query or, in some cases, are given the option to resolve their problems themselves.
Despite the advances in digital communication channels, 59 percent of customers still rank phone calls as their number one preference, so it’s important that your phone system is as effective as possible. Proper IVR integration saves time, lowers costs, and boosts CX.
Streamlined Call Routing
If customers can get to a solution quicker, that’s good news for everyone involved. The customers themselves are happier, agents are under less pressure, and leaders will see improved KPIs.
Using IVR, you can filter calls and direct them to the agents who are best equipped to resolve the issue, improving key metrics like first call resolution and CSAT.
Reduced Waiting Times
When a customer calls, there’s no guarantee that an agent will always be available to answer immediately. With IVR, they will get an instant response.
This is particularly beneficial during peak times, when demand for agents may push up waiting times. Using IVR, you can accommodate increased demand without adding extra agents or reallocating resources from elsewhere.
More Focused and Productive Agents
With the average employee facing 56 interruptions a day, minimizing these workplace distractions is essential to improving agent focus and productivity.
With IVR handling call routing and even allowing for self-service, agents can better focus on high-priority tasks.
IVR call routing also ensures that agents only deal with those customers appropriate to their department and expertise, removing the need for time-wasting transfers.
Improved Call Resolution Rate
IVR provides a more straightforward phone system for customers, removing unnecessary obstacles to query resolution.
The fewer obstacles, the higher the likelihood of a quick resolution and the improved first call resolution rate, which feeds into CSAT, NPS, and other customer sentiment surveys.
Better Customer Experience
Speaking of customer sentiment, a well-implemented IVR can significantly improve customer experience. With fewer distractions and repetitive tasks, agents have more time to focus on what matters, delivering an exceptional CX.
How Do IVR Payments Work?
IVR payments use existing IVR or contact centre software to handle transactions. This technology can be used for everything from one-off payments to regular subscriptions.
It is particularly useful for call centres that deal with a high volume of transactions. Features like text confirmations, omnichannel payments, and call routing are part of IVR payment systems.
Agent-Assisted vs. Self-Service IVR Payments
IVR payments can be either agent-assisted or self-service. While self-service solutions use AI and speech recognition to carry out the entire interaction, agent-assisted IVR payments still include the agent until payment information is collected. Both approaches can improve call centre efficiencies and help ensure PCI compliance.
What Are the Benefits of Using IVR Payments in Your Call Centre?
IVR payments can reduce costs, improve compliance, and give customers peace of mind about their security and data privacy.
While IVR isn’t a complete replacement for agents, it is a valuable tool for call centres that want to streamline operations and save time. Below, we will examine some key benefits of IVR payments in contact centres.
Fewer Late Customer Payments
87 percent of businesses face challenges around late payments, so anything you can to overcome this recurring problem will make your call centre more financially secure.
As no live agent is required for an IVR transaction, customers can make payments 24/7. You can also encourage customers to sign up for an automated payment system or send out reminders in advance of the due date.
Reduced Call Handling Time
IVR-driven payment automation expedites the process for customers by streamlining the process and reducing the required steps.
By removing the task of collecting payment information, you immediately reduce call handling time for agents. You can also overcome the challenges of peak time and seasonal demand by redirecting callers who wish to make a payment using IVR.
Lower Operating Costs
If agents have to process payments, calls become longer and more complex, increasing operating costs. With IVR running 24/7, your agents require fewer working hours, leading to cost savings for your call centre without reducing the quality of service.
IVR payments free up agents to focus on more complex customer queries, leading to faster resolutions and shorter waiting times.
Customers can get to a solution quickly, confident that their information is secure and their payments have been processed safely. The reduced waiting time also reduces the chances of a customer abandoning a call out of frustration.
Increased Security and Compliance (PCI-DSS Compliant Solutions)
IVR payments are a PCI-DSS-compliant solution, adhering to the highest regulatory standards for financial transactions in the call centre.
They use data encryption and restricted access to cardholder information to achieve PCI and NACHA compliance, eliminating the risks associated with agents handling data.
IVR also uses verification and cross-reference processes to ensure that caller information is accurate and secure.
How Can IVR Payments Improve Your Call Centre Compliance?
In recent years, data breaches have led to huge fines like the $877 million reprimand issued to Amazon for GDPR violations.
With the potential for financial and reputational damage, it’s essential that your call centre remains compliant.
Each time you deal with sensitive information, you are at risk, so you must strive to eliminate errors and bolster security.
Enhance NACHA and PCI Compliance
As noted previously, IVR payment solutions are National Automated Clearinghouse Association (NACHA) and Payment Card Industry (PCI) compliant, safeguarding your organization against financial or legislative repercussions.
This level of compliance is essential as PCI determines security standards for payment methods around the globe, with an emphasis on protecting consumers and their credit card information.
Enhance HIPAA Compliance
Personal health information is extremely sensitive, and the Health Insurance Portability and Accountability Act (HIPAA) is the primary piece of legislation protecting it.
HIPAA prohibits the disclosure of patient information without prior consent or knowledge of the patient in question. As with payment data, IVR technology ensures that this data is protected according to HIPAA standards.
Eliminate the Risk of Incorrect Data Input
Machines aren’t perfect, but they’re much less susceptible to incorrect data input than humans. While stress, a lapse in concentration, or even a simple miscommunication can cause agents to input the wrong payment information, IVR does not have the same risk profile.
Reduce the Risk of a Security Breach
Security breaches are costly. In fact, IBM research finds that the average cost of a data breach in the U.S. is $9.44 million.
Human error is responsible for 82 percent of data breaches, so implementing technology like IVR payments can go a long way to avoiding agent slip-ups and the associated consequences.
Avoid Miscommunication and Its Risks
IVR’s automated nature helps reduce the chances of miscommunication and even provides multilingual support, giving customers access to payment options in their native language. This not only improves CX but also helps avoid crossed wires that may arise due to the language barrier.
Integration With CRM and Other Software to Avoid Data Loss
To avoid data loss and keep things running smoothly, it’s essential that you integrate IVR technology with your CRM or any other existing software.
This ensures that consumer data is stored securely and maintained for verification at a later stage. Modern CRM systems are designed with compliance in mind, so they should integrate seamlessly with any IVR you choose to employ.
Consent Recording and Payment Processing
Laws in place require customer consent for call recording and certain security practices for processing payments.
Call centres that do not abide by these laws are open to litigation, prosecution, and the resulting damage.
The mentioned PCI regulations are the most notable guidelines for establishing payment transaction security.
IVR systems help secure the payment process by removing agents from the equation, eliminating the possibility of human error or malpractice.
Compliance is key for modern call centres, and the implementation of IVR payments can contribute significantly to improved security and adherence.
Without the right technology, you leave your call centre susceptible to breaches and the associated financial and reputational repercussions.
By integrating IVR alongside a purpose-built QA platform you can cover all your bases and safeguard your organization while enhancing customer experience.
Using the most flexible scorecard builder on the market, you can monitor agent adherence, maintain a compliance audit trail, and alert managers to breaches in real time.This blog post has been re-published by kind permission of Scorebuddy – View the Original Article
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Call Centre Helper is not responsible for the content of these guest blog posts. The opinions expressed in this article are those of the author, and do not necessarily reflect those of Call Centre Helper.