MaxContact has acquired the technology and assets of conversational AI company Curious Thing, aiming to strengthen its existing AI offering and enhance contact centre operations.
The integration of Curious Thing’s platform will support the development of AI agents designed to manage routine customer interactions such as appointment scheduling or quote requests. This allows human agents to focus on more complex, high-value tasks.
“The strategic acquisition of Curious Thing represents a major milestone in our AI strategy,” said Ben Booth, CEO of MaxContact.
“We’ve always believed that the best conversation outcomes come from empowering human agents with the right technology, not replacing them. Curious Thing’s AI abilities will therefore help our clients’ contact centre teams become more efficient while maintaining that crucial human connection.”
The acquisition builds on MaxContact’s current AI portfolio, including its Spokn AI platform and the recently launched Success Intelligence tool, which uses analytics to identify patterns in successful sales conversations.
Focus of the Integration
Key focus areas of the expanded AI offering include:
- AI Agents – Automating standard customer interactions with natural language capabilities
- Performance Insights – Providing advanced analytics to inform service improvements
- Operational Efficiency – Streamlining workflows and reducing manual effort
“We’re seeing a significant shift in how UK businesses approach customer engagement and digital transformation,” added Ben Booth, CEO at MaxContact.
“Our clients are looking for solutions that empower their teams with AI-driven insights and assistance while preserving the authenticity and empathy that human agents can provide. This acquisition positions us perfectly to meet that need.”
The move comes as contact centres continue to seek solutions that improve both efficiency and personalisation. MaxContact aims to address this with a balanced approach that combines automation with human insight.
For more information about MaxContact - visit the MaxContact Website
About MaxContact
MaxContact is customer engagement software that goes above and beyond to build smarter customer experiences. Our platform is packed with powerful features, accessible for businesses large and small, and ensures organisations can operate compliantly. Find out more about MaxContact
Author: Robyn Coppell
Reviewed by: Megan Jones
Published On: 23rd May 2025
Read more about - Latest News, Ben Booth, MaxContact
