New Features Eliminate Reactive Nature of Customer Service

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Filed under - Contact Centre News,

8×8 has announced new Proactive Outreach features for 8×8 contact centre, enhancing customer messaging capabilities and eliminating the reactive nature of customer service.

By leveraging 8×8’s programmable SMS and WhatsApp capabilities natively in 8×8 contact centre, organizations can now provide a seamless end-to-end customer experience to send highly personalized, outbound messaging campaigns at scale, with inbound responses directly routing to their agents or bots with full context and rich reporting.

“With Proactive Outreach, mid-size businesses now have access to native notification for SMS and WhatsApp without the need for a third-party solution,” said Sheila McGee-Smith, founder and principal analyst at McGee-Smith Analytics.

“Now, instead of ‘do not reply to this SMS’ companies can offer a direct transfer to contact centre agents when required.”

For industries in which proactive customer messaging and engagement is especially important, this new solution promises tremendous opportunities to enhance customer engagement.

By proactively supplying customers with relevant, necessary information, organizations can increase customer satisfaction and contact centre agents can instead focus on more complex, time-consuming tasks rather than reactively managing customer issues. Specific examples include:

  • Personalized sales and marketing promotional offers from retailers
  • Appointment reminders and updates from healthcare providers
  • Two-way asynchronous customer service and support
  • Emergency weather updates and unexpected facility closures
  • Time-sensitive alerts and real-time feedback

Key Benefits of Proactive Outreach for 8×8 Customers Include:

Proactive Customer Engagement:

Increase customer awareness, engagement, and satisfaction for organizations through proactive rather than reactive engagement.

Optimize Conversation and Revenue:

Drive demand generation by leveraging campaigns, which offers personalized experiences for customers and ensures interactions are both relevant and impactful.

Measure Impact:

Track outbound SMS performance and expenditure with advanced reporting and analytics as well as delivery receipts for all messages.

Reliable Communication Channels:

Automatically select the best routes using 8×8’s intelligent message routing to ensure outbound messages are delivered while automated fallback resends undelivered or unread messages to alternative messaging channels, ensuring deliverability.

Key Features Include:


One-to-many personalized outbound messaging, with direct routing, reporting and analytics. Ideal for sales and marketing promotions, reminders, and product announcements.


One-to many & two-way messaging, which includes Notify capabilities plus automation, API access and inbound routing to your contact centre agents or bots. Ideal for customer service, support, and real-time feedback.


Instant, mass outbound notifications, utilizing pre-made templates for sharing time-sensitive, critical information. Ideal for power outages, weather warnings, and emergency situations.

“As customer expectations continue to shift – demanding more and more from organizations – technology vendors need to provide the products that allow organizations to effectively meet those new and changing expectations and demands,” said Hunter Middleton, Chief Product Officer at 8×8, Inc.

“By introducing Proactive Outreach for 8×8 contact centre, we are enabling organizations to better serve their customers through highly personalized, scalable outbound messaging, enhancing customer satisfaction and empowering contact centre agents to be more productive and efficient.”

8×8 contact centre, built on 8×8’s integrated cloud contact centre and unified communications platform, which includes business phone, team chat, video meetings, and SMS capabilities, is a resilient, secure, and compliant cloud platform that offers the highest levels of reliability with a financially backed, platform-wide 99.999 percent uptime SLA across an integrated cloud UCaaS and CCaaS solution.

This blog post has been re-published by kind permission of 8x8 – View the Original Article

For more information about 8x8 - visit the 8x8 Website

About 8x8

8x8 8x8 is transforming the future of business communications as a leading Software-as-a-Service provider of voice, video, chat, contact centre, and enterprise-class API solutions, powered by one global cloud communications platform.

Read other posts by 8x8

Call Centre Helper is not responsible for the content of these guest blog posts. The opinions expressed in this article are those of the author, and do not necessarily reflect those of Call Centre Helper.

Author: 8x8

Published On: 29th Feb 2024 - Last modified: 6th Mar 2024
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