Kristen Bell Stars in NiCE’s Human-Centred AI Campaign

NiCE has launched a global campaign featuring Kristen Bell to highlight its vision for AI-powered experiences that are human-centred and proactive.

“I was really drawn to NiCE’s concept of making AI more authentic,” said Kristen Bell. “People feel the most seen when messages are wrapped in kindness. That goes for human-to-human communication in addition to technology. That’s the kind of world I value and want to help foster.”

The campaign presents NiCE’s approach to using AI across industries to create smoother, more efficient, and empowering interactions for individuals and organizations.

Kristen Bell is featured as the “Nicest Person in the World” in a four-part video series that showcases how NiCE’s AI anticipates needs, resolves issues intelligently across channels, and delivers seamless, connected customer journeys.

“Kristen brings a brilliant blend of warmth, relatability, and sincerity that aligns perfectly with our vision for AI that feels human,” said Scott Russell, CEO, NiCE.

“In today’s world, it’s about trust, safety, and intelligent engagement. Our platforms make that possible by delivering experiences that are proactive, predictive, and profoundly connected. And who better to help us deliver AI that’s smart and genuinely nice than Kristen Bell?”

The campaign emphasizes NiCE’s focus on AI that works intuitively behind the scenes – predicting problems, maintaining context, and supporting professionals throughout every interaction.

“With Kristen’s help, we’re showing that great AI isn’t cold or robotic,” added Russell. “We are creating a NiCE world where experiences are warm, smart, and effortlessly helpful, just like Kristen.”

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About NiCE CXone

NiCE (NASDAQ: NICE) is transforming the world with AI that puts people first. Our purpose-built AI-powered platforms automate engagements into proactive, safe, intelligent actions, empowering individuals and organizations to innovate and act, from interaction to resolution. Trusted by organizations throughout 150+ countries worldwide, NiCE’s platforms are widely adopted across industries connecting people, systems, and workflows to work smarter at scale, elevating performance across the organization, delivering proven measurable outcomes.

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Author: Hannah Swankie
Reviewed by: Jo Robinson