Customer retention strategies encompass the set of actions that companies take to stop customers from churning and to grow as many as possible into loyal customers.
A customer retention strategy starts with the first customer interaction and continues throughout the entire relationship with your organization.
Contributed by: Genesys
Author: Robyn Coppell
Reviewed by: Megan Jones
Published On: 13th Apr 2023 - Last modified: 25th Sep 2025
Read more about - Definitions, Genesys, Retention, Terminology
