What Is a Customer Retention Strategy? Related Articles Improving Customer Retention With Journey Analytics Customer Loyalty: Innovative Customer Retention Strategies Low Effort Service Is Essential for Customer Retention How to Calculate Customer Retention Rate? © Andrey_Popov - Shutterstock - 2103114065 128 Filed under - Definitions, Genesys, Retention Customer retention strategies encompass the set of actions that companies take to stop customers from churning and to grow as many as possible into loyal customers. A customer retention strategy starts with the first customer interaction and continues throughout the entire relationship with your organization. Thanks to Genesys Author: Robyn Coppell Published On: 13th Apr 2023 Read more about - Definitions, Genesys, Retention Recommended Articles Improving Customer Retention With Journey Analytics Customer Loyalty: Innovative Customer Retention Strategies Low Effort Service Is Essential for Customer Retention How to Calculate Customer Retention Rate? Related Reports eBook: Five Trendsetters in CX Innovation Report: Customer Experience Horizons 2024 Contact Centre Buyer’s Guide Checklist: Supercharge Customer Experience Teams with AI Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to exclusive Webinars & Events Weekly Newsletter