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What Is a Customer Retention Strategy?

Customer Retention Strategy with people icons and magnet

Published On: 13th Apr 2023 07:00 - Modified: 22nd Jul 2026

Customer retention strategies encompass the set of actions that companies take to stop customers from churning and to grow as many as possible into loyal customers.

A customer retention strategy starts with the first customer interaction and continues throughout the entire relationship with your organization.

Contributed by: Genesys

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Robyn Coppell

Robyn Coppell has worked as Digital Content Manager for Call Center Helper since 2021. After University her first job was in a contact centre and has stayed in this space ever since.

She has experience of contact centre operational management, software systems, css and php coding. She edits a lot of the guest content that is published on Call Centre Helper.

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What Is a Customer Retention Strategy?

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