What Is a Good Will Gesture (GWG)? Related Articles Definition: Contact Centre Jargon and Terminologies Staffing - FTE Required FTE Calculations Building Flexibility into the Schedule using Banked Hours © Anna - Adobe Stock - 318822415 1,893 Filed under - Definitions What Is a Good Will Gesture? A good will gesture or GWG is a way of compensating a customer for a customer service problem. For example, if a customer’s broadband was not available for 12 hours, then a good will gesture of £10 could be offered to help cover the costs of having to use mobile data. Author: Robyn Coppell Published On: 8th Jul 2022 Read more about - Definitions Recommended Articles Contact Centre Jargon and Terminologies Staffing - FTE Required FTE Calculations Building Flexibility into the Schedule using Banked Hours Contact Centre Reports, Surveys and White Papers Get the latest call centre and BPO reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to Webinars & Events Weekly Newsletter