What Is a Good Will Gesture?
A good will gesture or GWG is a way of compensating a customer for a customer service problem.
For example, if a customer’s broadband was not available for 12 hours, then a good will gesture of £10 could be offered to help cover the costs of having to use mobile data.
Author: Robyn Coppell
Reviewed by: Rachael Trickey
Published On: 8th Jul 2022 - Last modified: 25th Sep 2025
Read more about - Definitions, Terminology
