What Is a Good Will Gesture (GWG)? Related Articles Definition: Contact Centre Jargon and Terminologies How to Calculate Required FTE for Inbound Call Volumes Top 50 Customer Service Interview Questions - with Answers How to Calculate the Number of Agents Required in a Contact Centre © Anna - Adobe Stock - 318822415 1,602 Filed under - Definitions What Is a Good Will Gesture? A good will gesture or GWG is a way of compensating a customer for a customer service problem. For example, if a customer’s broadband was not available for 12 hours, then a good will gesture of £10 could be offered to help cover the costs of having to use mobile data. Author: Robyn Coppell Published On: 8th Jul 2022 Read more about - Definitions Recommended Articles Contact Centre Jargon and Terminologies How to Calculate Required FTE for Inbound Call Volumes Top 50 Customer Service Interview Questions - with Answers How to Calculate the Number of Agents Required in a Contact Centre Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to exclusive Webinars & Events Weekly Newsletter