What Is a Good Will Gesture (GWG)?


GWG - Good Will Gesture with flowers

47
Filed under - Definitions

What Is a Good Will Gesture?

A good will gesture or GWG is a way of compensating a customer for a customer service problem.

For example, if a customer’s broadband was not available for 12 hours, then a good will gesture of £10 could be offered to help cover the costs of having to use mobile data.

Published On: 8th Jul 2022
Read more about - Definitions


Recommended Articles

jargon definition
Definition: Contact Centre Jargon and Terminologies
Six Steps to Implement Annualised Hours in the Contact Centre
interview panel
Top 50 Customer Service Interview Questions - with Answers
Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies.

Choose the content that you want to receive.