What Is a Good Will Gesture (GWG)?

GWG - Good Will Gesture with flowers
Filed under - Definitions

What Is a Good Will Gesture?

A good will gesture or GWG is a way of compensating a customer for a customer service problem.

For example, if a customer’s broadband was not available for 12 hours, then a good will gesture of £10 could be offered to help cover the costs of having to use mobile data.

Author: Robyn Coppell

Published On: 8th Jul 2022
Read more about - Definitions

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