What Is Average Time to Abandon (ATA)?

Phone as centre of clock with words average time to abandon ata

Filed under - Definitions,

Average Time to Abandon (ATA) is also known as the Average Patience of the caller.

This is the average length of time that a caller will stay in a queue before they abandon (or hang up) the call.

While a significant number of people will stay on the line for very long periods of time, others will simply hang up. Some will redial, but many will not.

Published On: 27th Jan 2023
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