Average Time to Abandon (ATA) is also known as the Average Patience of the caller.
This is the average length of time that a caller will stay in a queue before they abandon (or hang up) the call.
While a significant number of people will stay on the line for very long periods of time, others will simply hang up. Some will redial, but many will not.
Author: Robyn Coppell
Reviewed by: Megan Jones
Published On: 27th Jan 2023 - Last modified: 25th Sep 2025
Read more about - Definitions, Abandoned Calls, Terminology
