In today’s competitive consumer landscape, businesses must focus on delivering an exceptional experience to all their stakeholders.
This means going beyond simply meeting customer expectations to creating truly memorable and engaging experiences.
TX stands for Total Experience, and is a holistic approach to delivering exceptional experiences that encompasses all aspects of the customer journey.
It includes customer experience (CX), employee experience (EX), user experience (UX), and multi-experience (MX).
Author: Robyn Coppell
Reviewed by: Megan Jones
Published On: 9th Jun 2023 - Last modified: 25th Sep 2025
Read more about - Definitions, Customer Experience (CX), Terminology
