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White Paper: The Real Job of a Customer Advisor Is Managing Emotions

Published On: 11th Sep 2018 09:55 - Modified: 3rd Jan 2020

What makes a customer experience memorable more than anything else is the emotion felt by the customer.

In an economy where it’s become almost impossible to stand out effectively on price and product, positive emotion is more important than ever.

This white paper looks at the importance of managing customer emotions throughout the customer experience.

White Paper written by: Diabolocom

Author
Jo Robinson

Jo Robinson is the Operations Manager at Call Centre Helper and has worked here since 2007. Jo quality checks a large number of the articles, and is also responsible for caring for our customers, managing the eblast programme and sponsorship of our annual benchmarking survey.

Connect with Jo on LinkedIn

White Paper: The Real Job of a Customer Advisor Is Managing Emotions

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