Beagle Street has optimised its digital customer experience with a webchat solution from Sabio.
The customer
Beagle Street is the BGL Group’s online life insurance provider. Their online service aims to make buying life insurance as cost effective and simple as possible.
The solution
Sabio has deployed webchat technology from LivePerson to make a live chat service available to Beagle Street customers who need additional support to help them complete their online interactions.
The real-time engagement and online chat technology helps organisations create more meaningful online connections with customers, helping to deliver an improved online customer journey that in turn can result in higher conversion rates.
The results
Webchat not only will provide an additional real-time support channel for customers but will also provide the BGL Group with direct feedback on the Beagle Street customer journey – allowing them to continually refine the digital experience offered and minimise customer effort.
“We established our Beagle Street brand to modernise the way people buy life insurance, with a goal of making a traditionally complex process much simpler and more accessible,” said Jayne Lansdell, Associate Director for Technology & Process at the BGL Group. “Having a LivePerson webchat solution in place means we can immediately engage with those people who might be stuck at a particular stage of the Beagle Street customer journey, and chat with them to help them complete their interaction.”
Matt Dyer
“Beagle Street is all about bringing the power of digital customer engagement to a more traditional market sector such as life insurance, so it’s right that the BGL Group is supporting its online proposition with the most appropriate digital channels,” said Matt Dyer, Head of Multi-Channel Solutions at Sabio. “With LivePerson technology in place, organisations such as the BGL Group can immediately identify potential bottlenecks or service disconnects within an online customer journey and provide immediate support.”
For more information about Sabio, visit their website.
Author: Megan Jones
Published On: 3rd Sep 2014 - Last modified: 12th Dec 2018
Read more about - Archived Content, Case Studies, Live Chat, Sabio
