Case Study: Parasol Group Gained 73% More Business With Cloudax

Challenges

Parasol Group is one of the UK’s largest umbrella payroll companies, paying 8,000–9,000 contractors every week across a £800M operation.

The business was already under pressure – 104 inbound calls a day going unanswered, limited out-of-hours coverage, and a legacy chatbot that wasn’t driving enquiries.

Then a major legislative change threatened to flood volumes unpredictably. They needed to scale – fast – without scaling headcount. Training a new hire takes six weeks. The AI agent knows what to say from minute one.

“We need to capture as much of our market as possible. It means we can’t afford to miss a single call. If we miss a call, they will go on to our competitor and speak with them.”

– Steve Wortley – COO · Parasol Group

The Solution

Every call answered. Every lead captured.

A voice agent on the new-business line, an AI chatbot on the site, and Salesforce wired in behind them.

Cloudax deployed an AI voice agent on Parasol’s new-business line and replaced the legacy chatbot with an AI-powered alternative – both handling calls 24/7, qualifying leads, answering FAQs, and automatically booking follow-ups.

Every interaction syncs to Salesforce, creating a new opportunity and triggering a transcribed summary email to the team. By the time a live agent picks up, the prospect is pre-sold and booked in.

“Cloudax is a fairly young, new and ambitious team. They are adaptable to our needs and move very quickly. We loved the demos we received and for me, it was a no-brainer to put my support behind Cloudax.”

– Steve Wortley – COO · Parasol Group

The Results

The shift.

• Every call answered, 24/7/365
• Always on – evenings, weekends, holidays
• AI agent ready from minute one
• Agents focused on selling and upselling
• AI chatbot sells and books meetings

Capturing a wave of demand – without the hiring bill.

A legislative change was driving a wave of new demand into the contractor payroll market. Cloudax enabled Parasol to capture it – at a scale that would have otherwise required two additional full-time hires they didn’t need to recruit, train, or onboard.

Live agents no longer walk through repetitive compliance details. They spend their time on the real features and benefits of Parasol, building rapport, and upselling. Parasol now has extreme confidence that whatever volume comes their way, they can meet it.

As Steve puts it:

“We have an instant employee – and if we need ten new employees, we can have that.”

“Where Cloudax helps us dramatically is when our calls come in at such scale, Cloudax allows us to not miss a single call. This gives our live agents much more time to concentrate on getting prospects to join Parasol.”

– Steve Wortley – COO · Parasol Group

Scaling across the group.

The parent company’s decision to adopt Cloudax across additional brands says it all.

Parasol is already expanding Cloudax into outbound calls for upsells and lead reactivation, rolling out to operations for existing customer support, and extending the technology up to its parent company, Caroola Group.

“For any business that’s inquisitive, speak to Cloudax – they will very quickly determine whether they are positioned to help you. Don’t wait for a year’s time, because in a year’s time it will all be different. If you carry any degree of scepticism, speak to Cloudax as soon as you can – I am sure they can help you.”

This blog post has been re-published by kind permission of Cloudax – View the Original Article

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Author: Cloudax
Reviewed by: Jo Robinson