Nexidia have released a new eBook exploring Interaction Analytics.
Customer behaviour now changes so quickly that traditional tools such as surveys and focus groups lack the near real-time value of Interaction Analytics.
Interaction Analytics can enable an organisation to make service cost savings anywhere between 1% and 3% over the first six months of using it. It has also been suggested that if online retailers invested in keeping another 10% of their existing customers happy enough to keep buying, they would double their revenue.
This eBook investigates how Interaction Analytics can improve performance in the contact centre by:
- Reducing operating budgets
- Improving decision making
- Leveraging positive customer behaviours
Author: Megan Jones
Published On: 4th Dec 2013 - Last modified: 30th Oct 2017
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