Genesys PureCloud Now Integrates With Amazon Lex

Genesys has debuted a new integration between its cloud customer engagement solution Genesys PureCloud and Amazon Lex at the annual AWS re:Invent conference.

By leveraging artificial intelligence (AI), this integration will enable businesses to more easily build and maintain conversational interactive voice response (IVR) flows that route callers more efficiently, with the goal of enhancing the customer experience.

PureCloud customers can now take advantage of the capability of Amazon Lex to better understand natural language, which enables IVR flows to recognise not only what consumers are saying, but also their intent. This deepened understanding means that when consumers reach out to a company, they are more likely to be directed to the appropriate resource the first time without error, resulting in improved first-call resolution by contact centre agents.

The integrated solution will also allow businesses to consolidate multiple interactions into a single flow that can be applied over different self-service channels, reducing the number of call flows a business will need to maintain and simplifying contact centre administration and support.

“We are excited to see our collaboration with Genesys extend even deeper by combining its best-in-class cloud customer engagement solution with the AI-powered, natural language understanding capabilities of Amazon Lex,” said Swami Sivasubramanian, Vice President of Amazon AI, Amazon Web Services, Inc. “Through PureCloud, Genesys is allowing companies of any size to adopt AI via Amazon Lex as a tool for enhancing the customer experiences they can create.”

“As a global leader in customer experience technology, Genesys has a long history of successfully teaming with the world’s most innovative companies, like Amazon Web Services (AWS),” said Executive Vice President of Genesys PureCloud, Olivier Jouve. “We are deepening our collaboration with AWS once again through the new PureCloud integration with Amazon Lex. It provides businesses another way to improve customer satisfaction by enhancing IVR routing, shortening call-time, and making management easier.”

This new integration will be available to customers in 2018 as the latest collaboration between Genesys and AWS. Launched in 2015, PureCloud was the first cloud platform built atop AWS using microservice architecture. In addition, through PureCloud, Genesys has contributed to other AWS services, such as Amazon DynamoDB Accelerator (DAX) and Amazon Elasticsearch Service.