Self-Service Levels are as Low as 1% in Some Contact Centres

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From the results in our poll, it is seemingly clear that there are low levels of self-service in contact centres, with just one in 25 organisations aiming to handle more than half of their enquirers through self-service.

In fact, nearly 80% are aiming for a figure that is less than a quarter of all contacts.

Poll – “What percentage of overall inbound customer enquiries are you targeting for self-service in 2016?” – answers

  • 1-5% self-service – 19%
  • 6-10% self-service – 30%
  • 11-25% self-service – 30%
  • 26-49% self-service – 17%
  • 50%+ self-service – 4%

Source: Call Centre Helper Webinar Poll – Webinar: 10 Predictions for 2016     Sample size – 137     Date: January 2016

Author: Megan Jones

Published On: 23rd Mar 2016 - Last modified: 18th Feb 2020
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