Recorded Webinar: How to Build an Effortless Customer Experience


Reducing Customer Effort has been shown to improve customer satisfaction and improve customer loyalty.

In this webinar we look at a range of techniques to make customer service and customer care effortless.

Topics Discussed

  • Reducing Customer Effort
  • Customer Effort Metrics – including the Customer Effort Score
  • Spotting and Changing Processes
  • Customer Self Service
  • Reducing repeat contacts
  • Quick wins to reduce customer effort
  • The role of technology in delivering effortless customer care
  • Use of Artificial Intelligence
  • Robotic Process Automation
  • The role of chat bots
  • Top tips from the audience


Dr David Naylor - Headshot
Dr David Naylor

Michael Johnston - Headshot
Michael Johnston
Interactions LLC

Rachael Trickey - Headshot
Rachael Trickey
Call Centre Helper

Published On: 23rd Feb 2018 - Last modified: 28th Feb 2023
Read more about - Recorded Call Centre and Customer Experience Webinars,

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