What Is Brand Intelligence? Related Articles Brand Intelligence, the Definition, Tools & More The Importance of Brand Experience in Contact Centres What Is Business Intelligence and Why Does It Matter? The Ultimate Guide to Understanding Brand Sentiment © Fit Ztudio - Shutterstock - 1932054428 Filed under - Definitions, Analytics, CallMiner Brand intelligence is the collection and analysis of data related to customer sentiment and customer emotion about the brand. The term can be used to describe the actionable information gleaned through analysis or to describe the brand intelligence process, which involves: Collecting data from sources where consumers are talking about your brand Gathering both qualitative and quantitative data Employing brand intelligence tools to analyse data in context, and Leveraging the resulting insights to predict consumer behaviour and reach performance goals, such as reducing customer churn or improving customer satisfaction. Thanks to CallMiner Author: Robyn Coppell Published On: 21st Jul 2023 Read more about - Definitions, Analytics, CallMiner Recommended Articles Brand Intelligence, the Definition, Tools & More The Importance of Brand Experience in Contact Centres What Is Business Intelligence and Why Does It Matter? The Ultimate Guide to Understanding Brand Sentiment Related Reports eBook: How to Collect and Act on the Right Customer Insights Guide: Five Steps to Mastering Conversation Intelligence White Paper: How to Operationalise AI Workflows in the Contact Centre White Paper: How to Drive Business Improvements with Customer Insights Contact Centre Reports, Surveys and White Papers Get the latest call centre and BPO reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to Webinars & Events Weekly Newsletter