Post contact surveys (70%) and analysing routine samples of the customer base (49%) are the most popular methods for measuring customer satisfaction.
Poll – “How do you measure customer satisfaction in your organisation?” – answers
Routine sample of Customer Base – 49%
Post contact survey – 70%
Monitoring Social Media – 35%
Customer Retention – 28%
We don’t – 8%
(Multiple answers were allowed during this poll, so the total does not add up to 100%.)
Source: Call Centre Helper webinar: 7 Ways to Improve Customer Satisfaction Sample size – 127 Date: May 2015
Author: Megan Jones
Published On: 17th Sep 2015 - Last modified: 18th Sep 2019
Read more about - Archived Content, Customer Satisfaction (CSAT), Customer Surveys, Polls
