Articles - Research

Our original research offers a clear picture of what is really happening inside contact centres. This collection features exclusive surveys, industry reports, and data-driven analysis created by the Call Centre Helper team and our expert contributors. Explore findings on key topics such as customer experience, workforce management, technology, and employee engagement. Each report reveals actionable insights, benchmarks, and trends that can help you make better strategic decisions and stay ahead of industry change.

Is AI the “Silver Bullet” We’ve All Been Waiting For?
Is AI the “Silver Bullet” We’ve All Been Waiting For?
Are Tighter Budgets Compromising Agent Wellbeing?
Are Tighter Budgets Compromising Agent Wellbeing?
Why Measuring Empathy in Digital Channels Really Matters
Why Measuring Empathy in Digital Channels Really Matters
Why Aren’t Chatbots Delivering on ROI?
Why Aren’t Chatbots Delivering?
survey report landscape image
2025 Research: What Contact Centres Are Doing Right Now
Why are leaders failing to engage their teams featured image
Why Are Leaders Failing to Engage Their Teams?
Cost and Security Stall AI adoption in 2024 featured image
Implementation Cost Is the Biggest AI Adoption Barrier, New Survey Reveals
Mixed channels survey results featured image
Over Half of Contact Centre Interactions Still Rely on Voice Calls, New Survey Reveals
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2024 Survey Report: What Contact Centres Are Doing Right Now
Survey chapter - technology, metrics, channels and more 2023
Latest Trends in Technology, Metrics, and Channel Choice
Wellbeing and DE&I Questions Cover from General Section of 2023 Survey
Industry Stepping Up With Wellbeing and DE&I Strategies
Customer Experience (CX) Chapter Cover 2023
How Are Contact Centres Delivering Great CX?
Quality Assurance (QA) Chapter Cover 2023
How Well Are Contact Centres Managing Quality Assurance?
Workforce Management (WFM) Chapter Cover 2023
Research Insights – What’s Changing in Workforce Management?
Artificial Intelligence (AI) Chapter Cover 2023
Research Insights – Where Are Contact Centres on Their AI Journey?
The Right Contact Centre Opening Hours with two clocks with a question mark and lightbulb
Finding the Ideal Opening Hours for Your Contact Centre
SFA Technology Value Matrix 2024
Who Leads the SFA CRM Space in 2024?
Advisor Experience and Engagement Chapter Cover 2023
How Well Are Contact Centres Managing Advisor Experience & Engagement?
Row of robots working in a call centre
Contact Centre AI – The Truth Revealed
2023 Survey Contact Centres Not Supporting Vulnerable Customers
Many Contact Centres Not Supporting Vulnerable Customers
2023 Survey Cover Spreadsheets dominate QA Process
Spreadsheets Still Dominate the Quality Process
2023 Survey Cover Employee Engagement in Desperate Need of an Overhaul
Is Employee Engagement in Need of an Overhaul?
Nucleus Research CRM Technology Value Matrix 2023
Who Leads the CRM Space?
2023 Survey Mental Health First Aiders
44% of Contact Centres Have Mental Heath First Aiders