Articles - Customer Feedback

Customer feedback provides the insight needed to understand what is working well and where service can improve. This collection of expert articles, tools, and real examples explores how to gather, analyse, and act on customer feedback to enhance satisfaction and loyalty. Learn how to design effective surveys, use feedback to coach advisors, and close the loop by showing customers that their opinions matter. The resources also highlight how feedback data connects to performance metrics and continuous improvement across the operation.

CX delivery concept with hands holding smiley face with thumbs up and five star rating
How to Turn CX Promises Into Accountable Actions
Voice of Customer VoC illustration with customer feedback collection, surveys and analysis. VoC insights, customer experience and data visualization themes
What’s Next for Voice of the Customer (VoC)?
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What’s the Best Way to Reward Customers for Their Feedback?
Customer feedback increasing agent performance
Using Customer Feedback to Improve Agent Performance
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Are You Falling Into These Customer Service Traps?
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A Quick Guide to CX Audits
Video Image: How to Use the Sandwich Technique for Customer Service
How to Use the Sandwich Technique for Customer Service
Survey chapter - technology, metrics, channels and more 2023
Latest Trends in Technology, Metrics, and Channel Choice
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Want Your Frontline Staff to Share More Customer Feedback? Try This!
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The 5 Pillars of Customer Experience (CX)
Person holding tablet with experience survey on green background
Top Tips to Overhaul Your CX Programme
Customer Feedback concept
Stop Spamming! 10 Better Ways to Collect Customer Feedback
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A Quick Guide to Building a Customer Escalation Team
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Top CX Methods
Illustration of hands holding phone with faces on them - positive, neutral, negative
An Introduction to… Post-Call Surveys
22 Survey Cover How Do You Capture Customer Feedback?
What Are the Most Popular Methods to Gather Customer Feedback?
22 Survey Graph To Create Your Metric Scores, How Frequently Do You Ask Customers to Complete a Post-Contact Survey?
How Often Do You Ask for a Post-Contact Survey?
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12 PAWesome Ideas From the ManyPets Contact Centre
IVR survey in neon lights
What Is an Interactive Voice Response (IVR) Survey?
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5 Critical Questions Every Contact Centre Manager Needs to Ask Right Now
Customer feedback concept
11 Best Practices for a Voice of the Customer Survey
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What Is Closed-Loop Feedback?
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How Often You Should Seek Customer Feedback
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How to Provide Closed-Loop Feedback With Employees and Customers