Poll – “On average, what is your customer’s lifetime value?” – answers
£1 to £99 – 25%
£100 to £499 – 13.6%
£500 to £999 – 9.1%
£1,000 to £4,999 – 22.7%
£5,000 to £24,999 – 13.6%
£25,000 to £49,999 – 2.3%
£50,000 to £250,000 – 2.3%
Source: Call Centre Helper Survey – How Contact Centres Are Delivering Exceptional Customer Service (2016 Edition) Sample size – 350+ Date: March 2016
Author: Megan Jones
Reviewed by: Robyn Coppell
Published On: 14th Oct 2016 - Last modified: 19th Jan 2026
Read more about - Contact Centre Research, Research
