The Average Customer Lifetime Value is over £1000


Poll – “On average, what is your customer’s lifetime value?” – answers

£1 to £99 – 25%
£100 to £499 – 13.6%
£500 to £999 – 9.1%
£1,000 to £4,999 – 22.7%
£5,000 to £24,999 – 13.6%
£25,000 to £49,999 – 2.3%
£50,000 to £250,000 – 2.3%

Source: Call Centre Helper Survey – How Contact Centres Are Delivering Exceptional Customer Service (2016 Edition)     Sample size – 350+      Date: March 2016

Published On: 14th Oct 2016 - Last modified: 18th Sep 2019
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