
Date: 30 June 2026 | 11:00 AM BST
Location: Virtual
Nearly 7 in 10 consumers screen calls from unknown numbers. One in three can’t tell a genuine company call from a scammer.
And fewer than half think unexpected contact from a business is usually relevant or useful. These aren’t predictions – they’re the findings from an independent survey of 1,000 UK consumers, published by MaxContact in April 2026.
This free session is built entirely around that research. MaxContact will show you what the data says about the biggest barrier to AI adoption in the contact centre right now – and demonstrate exactly what businesses that are getting it right are doing differently.
In this webinar you’ll see:
They’ll be drawing directly from the Voice of the Consumer 2026 report throughout – so you’ll leave with data you can use in internal conversations and with your own customers.
Suitable for contact centre decision-makers, operations leaders, and heads of QA. Also directly relevant for MaxContact and ChorusCX partners who are having AI conversations with customers right now and want the data and language to back them up.
The session will be recorded so if you can’t make the live session, register anyway and they’ll send you the recording and the full resource pack within 24 hours.
Reviewed by: Robyn Coppell