Articles - Customer Experience Management (CEM)

Customer Experience Management (sometimes known as CXM or CEM) is about shaping every interaction to create meaningful, consistent experiences that build loyalty and trust. This hub of expert insights, research, and practical advice explores how to design, measure, and improve CX across all channels and touchpoints. Learn how data, feedback, and technology come together to support seamless experiences and proactive service. The resources also share real examples and strategies to help you align people, processes, and tools around the customer.