Articles - Customer Expectations

Customer expectations are higher than ever, and meeting them consistently is key to strong relationships and long-term loyalty. This hub of expert insights, research findings, and practical guidance explores what customers value most and how contact centres can adapt to match those expectations. Learn how technology, communication, and empathy work together to create reliable, positive experiences. The content also covers changing trends in customer behaviour and how to turn expectations into opportunities for improvement and innovation.

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Is It Really Possible to Balance Efficiency With Empathy?
A white notebook on a yellow background and five stars - 5 star customer service skills
The 5-Star Customer Service Skills Your Team Really Need
what should a cvp look like
What Should a Customer Value Proposition Look Like?
The Right Contact Centre Opening Hours with two clocks with a question mark and lightbulb
Finding the Ideal Opening Hours for Your Contact Centre
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Why Is It Getting Harder to Be a Good Customer Service Leader?
Customer icons and arrows overlayed over a person - spotting points with customer concept
25 Ways to Proactively Spot Your Customers’ Pain Points
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The Generation Game: How to Tailor Your CX for Different Ages
pink checklist
The Customer Experience Checklist
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Customer Experience Management (CEM) – The Latest Thinking in Looking After Customers
Repeat calls on yellow background
8 Tips for Reducing Repeat Contacts
What should you put in a customer vision statement
What Should You Put in a Customer Service Vision Statement?
Pressure of Demanding Customers
How to Deal With Demanding Customers
A photo of a call centre agent pointing at the screen
How to Set the Right Expectations on a Call
A picture of someone carrying a "I want more" light bulb
How Are Customer Expectations Changing and What Does That Mean for Us?
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How to Manage and Exceed Customer Expectations – With Examples
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Top 10 Tips for Exceeding Customer Expectations
22 Ways Technology Can…. Exceed Customer Expectations
19 Ways to Exceed Your Customers’ Expectations
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12 Ways to Exceed Customer Expectations