We asked our panel on Twitter to answer “What is the best way to use social media in the contact centre?” – in less than 140 characters.
Planning Forum @PlanningForum
Don’t ignore it. Customers 150% more likely to churn if they feel ignored on social channels.
Rostrvm Solutions @rostrvm
They may have tweeted you but you don’t have to tweet back – it’s public. Phoning may be quicker, cheaper and more effective.
I Want it Now @StefWalkMe
Use for customers to reach you, then help them via more convenient channels that are more private too. Must be fast!
Joe Staples @jstaples21
Start with monitor, route, and reply with promptness.
Magnetic North @MN_Cloud
Social media should have a clear process, be integrated with other comms & managed by customer service staff (not marketing).
Colin Whelan @PPFColin
I feel social media can be used as a great communication tool for staff, Facebook overtime announcements, Q&A with exec, etc.
Peter Doak @Peter_Doak
“Embrace it entirely”, @Concentrix we use #SM to acquire, support and renew relationships #SocialMediaEverywhere
Aspect Software @AspectSoftware
Don’t just push info onto consumers. Harness the medium’s conversational capabilities to build a dialogue with customers.
Granby Marketing @granbymarketing
To listen, advise and share with your customer base. Remember: If you’re on social, people will chose to talk to you on it.
NewVoiceMedia @NewVoiceMedia
As well as responding to customers, use social media to build new contacts, share great content and ideas & gather feedback.
ININ
Use it to listen to what your customers are saying, good/bad and to start a conversation and engage, not just respond. #cctr
Keith Gait @KeithGait
Dont let marketing control it!
Hostcomm @Hostcomm
Enable agents to communicate with customers on their chosen platform. #multichannelcallcentre
mplsystems @mplSystems
Agents need to be empowered with a knowledge base, real time data and the right skills to respond to social interactions.
Richard Grice @Richard_E_G
Listening and responding. Looking for patterns.
Planning Forum @PlanningForum
Align with other customer channels – make sure staff can see if customer is currently engaging in any other way.
Magnetic North @MN_Cloud
Part of the process for social media is having responsibility clearly delegated to people with the right skills and knowledge.
Aspect Software @AspectSoftware
It’s all about speed! Respond to queries quickly, to enhance customer experience, and issue instantly to minimise damage.
Ahmed Humaikani @ANMkani
Create an agent design group on FB for posting monthly schedules & performances.
Northumbria IT @NorthumbriaIT
We don’t get into a conversations on Twitter as it may not be appropriate to discuss personal details. We thank them for contacting us & then move to another more secure medium.
What do you think is the best way to use social media in the contact centre?
Tweet your answers (in less than 140 characters) to @jontypearce
For more great advice for best using social media in the contact centre, read our articles:
