Recorded Webinar : 10 Ways to Improve Customer Experience

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In this webinar we looked at different ways to improve the customer experience. From quick wins, to deeper structural changes we looked at ways to improve the experience that our customers receive.


  • Introductions – Jonty Pearce, Call Centre Helper
  • Morris Pentel – Customer Experience Foundation and Richard Farrell – Netcall

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Tip links

Process related tips

1. Map the customer journey. Adjust for emotion and feedback.
2. Map the agent journey. Remove barriers, Make it easy.
3. Agree effective processes.They must work for stakeholders.
4. Improvement or step change? CX delivers 3 x financial benefits.
5. Update your queue handling. Use customer focussed options.
6. Decide what to measure. Understand “what” it will achieve.

Technology ideas for you

7. Plan for end-to-end technology. Chose sticking plasters carefully
8. All customer data on one screen. Provide agents a 360° view.
9. Agent Guidance. Enable multi-skill and multi-task.
10. Quick Wins

  • Test all contact journeys
  • Prioritise messaging by urgency and importance
  • Use call back phone and web
  • Test web forms to avoid complexity.

Topics to be discussed

  • The best ways to measure customer experience
  • Customer Journey Mapping
  • Building a culture of continuous improvement
  • Reducing queueing time
  • First Contact Resolution – Driving down repeat contacts
  • Quick wins
  • Using technology to improve the customer experience
  • Hint and tips from the audience
  • Winning Tip – “Listen to customer feedback and react. Putting fancy tools for users to provide feedback is not effective if you are not taking actions on the feedback given. Having a team that get´s back to the customer with actions taken on the feedback is key to ensuring that they will provide feedback again in the future”. Thanks to Michael39

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This webinar was brought to you by Call Centre Helper and is sponsored by Netcall.

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