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About Us
Articles by Guest Author
A selection of articles from contact centre industry experts
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Chatbot Analytics: Going Beyond the Basics to Improve Performance
How An API-First Design Empowers Cloud Contact Centres
Playbook for Deploying AI Voice Agents in Debt Collection
Three Ways a Customer Data Platform Will Transform Your Business
CX Myth #4: The More Customer Data Tools You Integrate, The Better Your Stack
Case Study: Liverpool Women’s NHS Trust Saved Over £1200 in Admin With Netcall
Case Study: The Globe and Mail Secures Payments With SequenceShift
Use Customer Complaints to Your Advantage
What Is Caller ID Spoofing? How To Spot, Prevent, and Guard Against It
CX Myth #3: Omnichannel Means Offering More Channels
Digital Inclusion in Healthcare
Awaab’s Law and Housing Management Systems
Balance Automation and Personalization in CX
What Is Sentiment Analysis, and How Can It Improve CX?
Realizing CX Outcomes Across Your Tech Stack
CX Myth #2: Great CX Starts with Automation and AI
Why Most Support AI Builds Stall (And What CX Leaders Should Do Instead)
Choosing an AI Contact Centre Partner: Ethics & Privacy Matter More Than Ever
The Importance of Processes for Risk and Compliance
Agentic AI: What Contact Centre Leaders Need to Know (And What’s Coming Next)
7 Ways Agents Can Build Stronger Customer Connections
Case Study: Holland & Barrett Streamlined Their Workflows With Netcall
4 Ways Humans and AI Can Deliver Smarter, More Empathetic CX Together
Case Study: Deaf Connect Solves Outages With Sequence Shift
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Editor's Pick
Are These Roles Missing in Your Contact Centre?
How to Strengthen Agents’ Trust in AI
7 Ways to Help Agents Fight the ‘Forgetting Curve’
Are Your Virtual Agents Escalating Far Too Many Queries?
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The CX Leader’s Guide to Intelligent Self-Service
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