Bionic Selects New Telephony Platform

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Bionic has announced that it has selected Natterbox’s telephony platform to unify and streamline its customer sales and service.

Natterbox’s cloud-based system is 100% embedded within Salesforce, meaning data from phone calls can be captured and reported on more accurately – helping Bionic turn more leads into business during a time of exciting growth.

Since 2007, Bionic (previously called Make It Cheaper) has been dedicated to saving UK businesses the time and frustration of sorting out their business essentials. It works with comparison website brands to ensure SMEs get the best possible deal on their energy, insurance, broadband and finance.

Bionic is committed to being the ‘smart way for SMEs to sort their business essentials’, combining smart technology with world class human service, so it is essential that it delivers a sophisticated and reliable communication experience to both customers and partners.

As Bionic was rolling out Salesforce across the business, it became clear that its existing telephony solution was not capable of supporting the level of growth and speed of operation required. The company needed a fully Salesforce-embedded system to improve efficiency and deal with the high volume of inbound and outbound calls its agents handle on a daily basis.

After a competitive review process, Bionic selected Natterbox for its unified phone system that can be easily replicated across the business – crucial for a company planning further growth through making acquisitions in the future.

Natterbox will help Bionic successfully filter through all the calls from both customers and partners, thanks to features such as automatic skills-based routing.

Tom Crockford, CFO of Bionic, said: “Voice is a critical part of our customer experience and, as we upgraded our systems, the need for a trusted, efficient telephony partner was a priority.”

“The Natterbox team really impressed us with their implementation approach, always ensuring clarity on what they planned to deliver, and they then hit every milestone.”

“We’re already seeing much better data capture and we’re excited to further integrate the platform as we continue to grow and expand.”

A thumbnail photo of Neil Hammerton

Neil Hammerton

Neil Hammerton, CEO of Natterbox, adds: “It is great to be working with Bionic, a company that values human interaction over the phone and its importance in the communication mix. ”

“At Natterbox, we understand the crucial need to deliver a technology that is easy and straightforward to use, but to also be a trusted partner to the businesses we work with.”

For more information about Natterbox, visit:

Published On: 11th Dec 2019 - Last modified: 18th Dec 2019
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