Case Study: Cyber Security Firm Improves Connection Rates

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NewVoiceMedia today announced that PhishMe has transformed its business with its ContactWorld for Sales solution, generating more sales, more time and better reporting.

PhishMe has been at the forefront of the fight against cybercrime since 2008 and has seen phenomenal growth over recent years. With defence, financial and manufacturing businesses among its client list, the company now has offices in San Francisco, Virginia, London and Singapore, with sales representatives based around the world. The last year has seen PhishMe double its product base while revenue has soared by 892 percent in just three years.

In 2015, the company implemented NewVoiceMedia’s cloud customer contact solution with seamless Salesforce integration, to further its rapid growth. For most of the markets it operates in, PhishMe has sales representatives who are native speakers, and the London team of four make 45,000 outbound calls annually to prospects in North and South America. With NewVoiceMedia’s sales platform, the team can display a local caller ID when making international calls, which has increased connection rates by 25 percent, resulting in more demonstrations, appointments, and ultimately sales for PhishMe.

ContactWorld’s click-to-dial and automatic call logging capabilities also eliminate time-consuming manual activities. Overall, by automating and simplifying processes, PhishMe has saved more than 60 minutes per rep, per day. Furthermore, NewVoiceMedia’s real-time reporting functionality ensures that Helen May, PhishMe’s Inside Sales Manager, can monitor the team’s day-to-day activities more effectively and improve the performance of individual reps, no matter where they are located. Helen, who manages the company’s international sales team from London, has also been able to train new staff easily with the platform’s call recording feature, using the most exemplary calls as best practice to improve the quality and efficacy of her reps.

Helen comments, “I have sales representatives all over the world and needed a way to coach and train my team without physically being in the office with them. Also, by being represented as a UK business, potential customers in other countries were simply not picking up, so having our call appear as a local one was crucial as we rolled out our global sales plan. We are seeing huge benefits having implemented NewVoiceMedia’s ContactWorld technology. We can now listen to and evaluate calls, no matter where the reps are located, ensuring the quality remains high, and better understanding why some sales reps outperform others”.

Jonathan Gale

Jonathan Gale

Jonathan Gale, CEO of NewVoiceMedia, adds, “We are delighted to see that PhishMe has experienced so much success with our ContactWorld for Sales solution. Not only has the company boosted its connection rates, but it’s making significant time savings and is better able to coach and train sales reps. As our technology is completely scalable, we look forward to supporting PhishMe as it continues its impressive growth trajectory.”

For further information, download the case study at www.newvoicemedia.com

Author: Megan Jones

Published On: 22nd Jun 2016 - Last modified: 22nd Mar 2017
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