According to our poll, over 40% of contact centres don’t measure Customer Effort – and have no plans to!
Furthermore, it is only 30% who currently do so, with just half of those calculating a Customer Effort Score (CES).
Poll – Do you measure customer effort? – answers
Yes, Customer Effort Score – 15%
Yes, Other method – 15%
No, but we are planning to – 28%
No – 42%
Source: Call Centre Helper webinar: Innovation that Makes Customers’ Lives Easier Sample size – 110
Author: Jo Robinson
Published On: 8th Jun 2015 - Last modified: 18th Sep 2019
Read more about - Archived Content, Customer Effort, Polls
