According to our poll, a quarter of contact centre professionals believe that providing a good customer experience does not have to cost more, in fact, they believe it can cost less.
However, the majority agreed that it indeed costs more, with 43% of participants in our poll confirming that they felt that way.
Poll – “Does it cost more or less to give a good customer experience?” – answers
- It costs a lot more – 9%
- It costs more – 34%
- About the same – 32%
- It costs less – 20%
- It costs a lot less – 5%
Source: Call Centre Helper webinar: How to Transform your Customer Experience in Your Current Budget Sample size – 83 Date: November 2012