10 Ways to Reduce AHT in the Contact Centre

Reducing Average Handling Time (AHT) is a key goal for any contact centre looking to improve efficiency and meet service level targets.

However, reducing AHT isn’t about rushing calls or cutting corners – t’s about optimizing processes, training advisors effectively, and removing unnecessary delays while still delivering great customer service.

To find out more, we asked Charlie Mitchell to share some of his favourite ideas for how contact centres can reduce Average Handling Time (AHT), many of which originate from the popular Call Centre Helper article: How to Safely Knock 20 Seconds Off Your Average Handling Time (AHT).

Video: 10 Tips to Reduce Average Handling Time (AHT)

Watch the video below to hear Charlie share some of his favourite ideas for how contact centres can reduce Average Handling Time (AHT):

With thanks to Charlie Mitchell for contributing to this video.

How to Reduce Average Handling Time (AHT) in the Contact Centre

AHT is typically broken down into three key components:

• Talk Time: The time spent conversing with the customer.
• Hold Time: The time a customer spends on hold.
• Wrap Time: The time spent completing post-call work.

Here are 10 safe and effective ways to reduce AHT while maintaining quality customer interactions.

Ways to Reduce Talk Time

1. Use Signposting

Signposting is a technique where advisors guide customers through the call by setting clear expectations.

By saying things like, “In a moment, I’ll need to take some details, including your account number,” agents help customers prepare information in advance, which streamlines conversations and reduces unnecessary delays.

For more advice on using signposting to reduce AHT, read our article: Signposting – Reduce Your Average Handling Time (AHT) by 15 Seconds

2. Implement Screen Pop Technology

Screen pop technology delivers key customer details to agents as soon as they receive a call, eliminating the need to search multiple systems.

This not only speeds up handling time but also enhances the customer experience by making interactions more seamless and personalized.

3. Create a Quality Focus Around AHT

Identify non-value-adding conversation elements that unnecessarily extend call duration.

Quality teams can analyse calls to spot redundant phrases, inefficient workflows, or ineffective questioning techniques. Coaching agents to refine their approach can lead to more efficient conversations.

Ways to Reduce Hold Time

4. Optimize Call Routing Strategies

Ensure that calls are directed to the most appropriately skilled agents using skill-based routing.

5. Reduce Transfer Rates

High transfer rates often indicate gaps in agent training or inefficiencies in call routing.

By identifying common call types that require frequent transfers, contact centres can provide targeted coaching, update knowledge bases, and refine routing strategies to ensure customers are connected to the right agent the first time.

6. Lower Agent Attrition

High turnover leads to an influx of new, less experienced agents who typically have longer handling times.

Retain top talent by offering career progression opportunities, better shift flexibility, and recognition programs. More experienced agents handle calls more efficiently, naturally reducing AHT over time.

If you are looking for top tips and advice on reducing absence, agent burnout, and attrition, read our article: Tackle the 3 A’s – Absence, Agent Burnout, and Attrition

Ways to Reduce Wrap Time

7. Teach Agents Abbreviations and Shortcuts

Using standardized abbreviations and keyboard shortcuts can significantly speed up after-call work.

8. Monitor for Agent Shortcuts and Tricks

Some agents may use wrap time as an opportunity for extra breaks or exploit loopholes like “sitting on a hanger,” where they don’t disconnect after a customer hangs up.

Regularly reviewing reports and using speech analytics can help identify and address these behaviours, ensuring wrap time is being used efficiently.

9. Implement After-Call Work Timers

Setting a reasonable time limit for after-call work can encourage agents to complete tasks efficiently.

Additionally, training advisors to complete some wrap-up tasks during natural pauses in conversations can help minimize post-call workload while ensuring they remain engaged when the customer is speaking.

Ways to Reduce Overall AHT

10. Use Quartile Analysis

Quartile analysis divides agents into four performance groups based on their AHT.

By examining the behaviours of the top-performing quartile (lowest AHT with high customer satisfaction), leaders can identify best practices and replicate them across the team.

Analysing these trends allows managers to coach lower-performing agents using real-world examples from their peers.

For more tips from the experts, check out the videos in the following articles:

• 10 Experts Share Their Favourite Advice for Remote Working
• 10 Experts Share Their Favourite Advice on Call Centre Metrics
• 10 Experts Share Their Favourite Advice on Employee Engagement

Author: Charlie Mitchell
Reviewed by: Jonty Pearce