Should you be focusing more on your enthusiastic customers?

Here are five reasons why focusing on your enthusiastic customers can help a business to thrive.

1. Enthusiastic customers help to create a positive flow throughout your company

Enthusiasts help to create a positive flow throughout your company.

This can happen at all levels – be it contact agents (who may be more accustomed to tackling complaints – which in isolation doesn’t make for a happy work balance), the sales team (who can offer real anecdotal evidence to their pitches) or account managers.

Being able to discuss and celebrate what people like about your company as well as being aware of any problems gives your team positive reinforcement that they are doing a good job.

2. It can help you to identify your key differentiators

Concentrating on the good things your customers highlight can help you to identify your key differentiators.

This is highly useful in sales and marketing planning.

3. It can help you to propagate these positive attitudes

Promoting and supporting a group of customers that are very enthusiastic of your products and services can help you to propagate these positive attitudes.

These enthusiasts will praise you via word-of-mouth or online, providing a new stream of clients that will further promote you to an increasingly widening audience.