What Is Text Analytics?

Magnifying glass on laptop with the words text analytics
Filed under - Definitions, ,

Text analytics is a computational field that draws heavily from the machine learning and statistical modelling niches, as well as the linguistics space.

In this space, computers are used to analyse text in a way that is similar to a human’s reading comprehension.

This opens the door for incredible insights to be unlocked on a scale that was previously inconceivable without massive amounts of manual intervention.

Text analytics is a perfect fit for areas in which information of value can be found buried under a large amount of less valuable information.

Researchers would normally need to engage in lengthy and extremely arduous discovery processes to unearth such insights from so-called “unstructured” text. This translates to high costs and low rewards on a regular basis.

Text analytics challenges such an approach by offering a viable means of doing the same without requiring human beings to pore over mountains of unstructured words, phrases and documents.

Thanks to CallMiner

Author: Robyn Coppell

Published On: 9th Mar 2023
Read more about - Definitions, ,

Follow Us on LinkedIn

Recommended Articles

An Introduction to... Contact Centre Analytics
Magnifying glass analysing text on laptop
How Text Analytics Works in Your Quality Assurance Framework
Text analytics concept with magnifying glass and letters
What Is Text Analytics and How Does It Work?
A picture of a man looking at data on screens
What Is Text Analytics?