What Is Text Analytics? Related Articles An Introduction to... Contact Centre Analytics What Is Text Analytics and How Does It Work? What Is Text Analytics? An Introduction to… Using Outbound Text Messages for Customer Service © Nomad_Soul - Shutterstock - 97680683 Filed under - Definitions, Analytics, CallMiner Text analytics is a computational field that draws heavily from the machine learning and statistical modelling niches, as well as the linguistics space. In this space, computers are used to analyse text in a way that is similar to a human’s reading comprehension. This opens the door for incredible insights to be unlocked on a scale that was previously inconceivable without massive amounts of manual intervention. Text analytics is a perfect fit for areas in which information of value can be found buried under a large amount of less valuable information. Researchers would normally need to engage in lengthy and extremely arduous discovery processes to unearth such insights from so-called “unstructured” text. This translates to high costs and low rewards on a regular basis. Text analytics challenges such an approach by offering a viable means of doing the same without requiring human beings to pore over mountains of unstructured words, phrases and documents. Thanks to CallMiner Author: Robyn Coppell Published On: 9th Mar 2023 Read more about - Definitions, Analytics, CallMiner Recommended Articles An Introduction to... Contact Centre Analytics What Is Text Analytics and How Does It Work? What Is Text Analytics? An Introduction to… Using Outbound Text Messages for Customer Service Related Reports White Paper: How to Operationalise AI Workflows in the Contact Centre White Paper: How to Drive Business Improvements with Customer Insights eBook: How Customers Can Lead Your Business Transformation in 2024 White Paper: Five Secrets of Top Performing Contact Centres Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to exclusive Webinars & Events Weekly Newsletter