White paper: Customer Satisfaction Surveying

Views - 1,081

pencil-tickBright UK has released a white paper focused on best practice for customer satisfaction surveying.

Some of the areas covered are:

  • Sample sizes, how much is enough and how much is too much?
  • Survey fatigue, how do we ensure we are not too intrusive?
  • How can we prove ROI and get the capex approved?
Mats Rennstam

Mats Rennstam

The paper contains straightforward steps to improve companies’ customer journeys, taking in the latest trends and touch points into account.

Bright’s MD, Mats Rennstam, comments: “UK companies are starting to realise that customer surveying is not just about high-level brand research. It can be used to great effect as an operational tool to develop staff and improve processes as well. There are a lot of traps, though, and this paper focuses on how to avoid them and achieve as much as a 30% improvement in CSAT and NPS scores”.

To download your copy click here or email info@brightindex.co.uk to receive a printed copy.

24 Apr 2013 - Filed under Call Centre News , ,

Views - 1,081

Liked this article? Why not get our free newsletter.

Post a comment







Subscribe to the free Call Centre Helper Newsletter
Google Plus page

IntInt CaaSFlexible ad
Button Adverts
IntInt CaaSFlexible ad

Latest Jobs
Newsletter
Click here for a FREE SUBSCRIPTION
to Call Centre Helper

free newsletter
Latest news
Directory
Poll
Do you have homeworking agents in your contact centre?






Popular Pages
Join the Discussion
 
call centre | call centre jobs | presentation | powerpoint templates | business helper