White paper: Customer Satisfaction Surveying

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Bright UK has released a white paper focused on best practice for customer satisfaction surveying.

Some of the areas covered are:

The paper contains straightforward steps to improve companies’ customer journeys, taking in the latest trends and touch points into account.

Bright’s MD, Mats Rennstam, comments: “UK companies are starting to realise that customer surveying is not just about high-level brand research. It can be used to great effect as an operational tool to develop staff and improve processes as well. There are a lot of traps, though, and this paper focuses on how to avoid them and achieve as much as a 30% improvement in CSAT and NPS scores”.

To download your copy click here or email info@brightindex.co.uk to receive a printed copy.

Author: Jo Robinson

Published On: 24th Apr 2013 - Last modified: 18th Sep 2019
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