Ahead of the World Cup in Brazil, a study has found that streaming live games at work could help overcome the rise in ‘illnesses’.
A survey of more than 200 football fans in the North West, commissioned by Daisy Group, found that more than half of the employees would consider skipping work to watch a crucial game this summer.
It also found that 88% of respondents would happily work as normal if they were allowed to watch the game via live streaming.
Although the England matches won’t take place within traditional working hours of 9-to-5, a large proportion of British businesses require staff to work into the evenings – this is especially true for contact centres where employees work in shifts – while many others face long commutes home and may ask to leave work early.
Therefore employers should be better prepared to allow staff to watch the games during working hours to combat rising levels of staff absenteeism during the month-long tournament.

Matthew Riley
“The World Cup is an important event in most people’s calendars and something that brings the nation together, so it comes as no surprise to see the lengths that people are willing to go to in order to watch the tournament,” said Matthew Riley, Chief Executive Officer at Daisy Group. “It’s important that HR departments plan ahead to cater for the disruptions caused by the late kick-offs, which, coupled with the consumption of alcohol, could lead to decreased productivity the following day or even unauthorised absences.”
Author: Megan Jones
Published On: 11th Jun 2014 - Last modified: 22nd Mar 2017
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