Awaken and Tethr Merge to Target Contact Centre Solutions

Awaken and Tethr Merge to create creovai
Filed under - Business Insights

Tethr and Awaken Intelligence are merging to form a new company named Creovai.

This merger combines Tethr’s expertise in AI-powered conversation intelligence with Awaken’s innovative contact centre and agent experience solutions, creating a comprehensive platform for customer service and agent guidance.

Creovai, a name derived from Latin and Spanish words for “create” and “believe,” aims to offer reliable AI-powered insights and automation for contact centre leaders.

The merger is expected to enhance the services provided to existing customers of both companies without any disruption, while offering new synergies and capabilities.

Simon Black, CEO of Awaken and Creovai COO
Simon Black

“I’d like to stress that current customers of Tethr and Awaken will not experience any change in services or performance.

“Customers will, however, now be offered the opportunity for enhancements available from the synergy of these two companies,” said Simon Black, CEO of Awaken and Creovai COO.

Robert Beasley, CEO of Tethr and now Creovai
Robert Beasley

“By combining forces with Awaken and their agent guidance capabilities, we’re excited to provide the industry with the most powerful AI platform to help fuel future innovation.

We’re thrilled to welcome our new teammates from Awaken as we look to transform the CX and agent experience landscape together,” commented Robert Beasley, CEO of Tethr and now Creovai.

Chris Robinson, Director and Executive Chairman of Awaken and Chief Strategy Officer of Creovai
Chris Robinson

Chris Robinson, Director and Executive Chairman of Awaken and Chief Strategy Officer of Creovai, added

“The forming of Creovai will be a change for good, helping customer service leaders understand their true performance picture and giving them the actionable capacity and insights to bring about the changes they need to make.”

Established in 2019 in the UK, Awaken specializes in AI solutions designed to improve the agent experience, offering products such as Awaken CoPilot and Intelligent Agent.

Founded in 2013 in the US, Tethr is renowned for its AI platform that analyses customer conversations to enhance customer experience and agent performance.

If you want to find out more – you can view the full press release

Author: Robyn Coppell
Reviewed by: Jo Robinson

Published On: 14th Jun 2024 - Last modified: 18th Jun 2024
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