Go and Talk with Marketing 522 Filed under - Archived Content We have a tendency to treat the contact centre like a big factory of telephone calls and emails. This becomes most apparent when we look at contact centre metrics. Numbers of calls, Average Handling Time, Service Level and cost per call are all measures of efficiency. But they are not good measures of effectiveness. It’s better to start using metrics that look at outcomes. We need to develop a culture where we do the right things for our customers and the stats don’t get in the way. Author: Jo Robinson Published On: 4th Aug 2015 - Last modified: 10th Dec 2020 Read more about - Archived Content Contact Centre Reports, Surveys and White Papers Get the latest exciting call centre reports, specialist whitepapers and interesting case-studies. Choose the content that you want to receive. Contact Centre Reports, Surveys and White Papers Invites to exclusive Webinars & Events Weekly Newsletter