Infobip Establishes Hold in US Cloud Communication Software


A picture of a woman on a laptop with cloud data

Infobip Group, having earlier this year completed the acquisition of long-established US messaging heavyweight OpenMarket, has moved quickly to deliver on the value proposition of the combination, resulting in Q1 [year-over-year] revenue growth of 57%.

The integration of two strong players in cloud communications has created the Infobip Group, a global platform software powerhouse with a combined LTM revenue greater than EUR 1bn ($1.2bn) and over 10,000 joint customers, including some of the world’s largest technology enterprises.

In bringing together its complementary regional footprints and merging OpenMarket’s scale in the US with Infobip’s strengths outside the US, the combined company processes more than 14 billion monthly customer interactions across the full range of communication channels, in more than 190 countries around the globe.

By bringing Infobip’s expanded portfolio of products including SaaS solutions to the US, together with Infobip’s direct relationship with over 650 carriers worldwide, OpenMarket now offers new use cases and capabilities to meet the customer engagement needs of the most demanding enterprise customers anywhere in the world.

The Infobip and OpenMarket teams have also worked together in the initial stages of the integration to deliver several quick wins for OpenMarket’s customers, leveraging Infobip’s best-in-class global network to deliver immediate platform and functionality improvement. For instance, some OpenMarket customers have already experienced a 40% improvement in quality & performance KPIs.

Infobip has welcomed a talented team from OpenMarket into a combined company that offers new and exciting opportunities for all staff from both businesses. The new arrivals themselves bring a tremendous injection of invaluable specialist experience and skillsets across all workstreams that will contribute to the future success of the business.

Silvio Kutić, Founder and CEO of Infobip said: “Customer obsession has provided the North Star throughout the integration process. Customers are the driving force behind our exponential growth mindset. During this integration, we also made a point of investing in process definition and transformation to make it easier to incorporate new business locations, applications, and staff into our operations so we can rapidly bring new sources of value to our customers.”

He concludes: “The entire combined team is fully committed and invested in the long-term success of the enlarged business, and we are very pleased to invest in both brands as we accelerate our plans for global expansion.”

Comprising three main segments, Infobip and OpenMarket’s combined platform offers a full suite of APIs maximising direct connectivity to all messaging channels; a solutions portfolio including a Contact Center as a Service, a marketing engagement hub, a chatbot building platform, and a connectivity platform for carriers that includes a rich firewall and other mobile identity features. Customers include Uber, Costco, Zendesk, Nissan, Unilever and Bolt.

To find out more about Infobip, visit their website.

Published On: 12th May 2021
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