Sabio has announced that former Formula 1 executive Mark Gallagher will deliver the closing keynote at Disrupt London 2026.
He will bring a perspective shaped by decades of experience in data strategy and high-performance environments.
Gallagher, now CEO of Performance Insights, has worked across multiple F1 teams and technology partnerships, translating the sport’s data-driven approach into lessons for businesses. His keynote will focus on how AI and analytics can be applied to drive measurable outcomes.
“Formula 1 didn’t stumble into data-led performance. It was a relentless, deliberate transformation which is now decades in the making and demanded courage at every level of successful organisations.
The companies winning with AI today are making the same choice – they’ve stopped hoping for outcomes and started engineering them from the very beginning.” – Mark Gallagher, Former Formula 1 Executive and CEO of Performance Insights
The announcement aligns with Sabio’s focus on AI-led customer experience transformation. The theme for this year’s event, ‘Beyond the Hype’, reflects a shift towards practical implementation and operational results.
“Mark has watched organisations transform under the most unforgiving performance conditions imaginable – where success is engineered through data, automation and intelligent decision-making at speed. That is no longer a metaphor for customer experience – it’s now the operating reality.
“At Sabio, we’re applying AI in exactly that way; embedding intelligence into real CX workflows, from predictive analytics and intelligent routing through to agent assistance and automation at scale.
Mark’s perspective reflects the journey our clients are on, and we’re genuinely delighted to welcome him to Disrupt London this year.” – Andy Roberts, CEO, Sabio Group
Disrupt London brings together senior CX and technology leaders, with the 2026 programme featuring case studies from organisations including British Airways, DHL Express, NewDay and Bromford Housing.
“Our clients are no longer asking whether AI matters in customer experience – they’re asking how quickly they can operationalise it. They want to know how AI can reduce cost-to-serve, improve customer outcomes, and give their teams better intelligence in every interaction.
“Disrupt London reflects that shift; practical examples of how Sabio is helping organisations deploy AI across the contact centre and wider CX ecosystem – responsibly, at scale, and with measureable impact and outcomes.” – Ioan MacRae, Chief Revenue Officer UK & Ireland, Sabio Group.
Gallagher’s session, titled ‘How AI and Analytics Supercharge Marginal Gains and Winning Outcomes in Formula 1’, will close the London event, focusing on how data and AI can be applied in high-performance environments.
For more information about Sabio - visit the Sabio Website
About Sabio
Sabio Group is a global digital customer experience (CX) transformation specialist with major operations in the UK (England and Scotland), Spain, France, Netherlands, Malaysia, Singapore, South Africa and India. Through its own technology, and that of world-class technology leaders such as Amazon Connect, Avaya, Genesys, Google Cloud, Salesforce, Twilio and Verint, Sabio helps organisations optimise their customer journeys by making better decisions across their multiple contact channels. Find out more about Sabio
Author: Hannah Swankie
Reviewed by: Jo Robinson
Published On: 17th Apr 2026
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